James O'Connor Appears on the Why Institute Podcast
In this episode of Beyond Your Why – Coaches Edition, International speaker, author, and inventor Dr. Gary Sanchez interviews James O’Connor, the Founder and Principal Consultant of WordWoven, a marketing consultancy that specializes in generative AI, digital marketing, and strategic branded solutions. In this podcast, James reveals how he helps businesses—especially in the B2B and tech space—clarify their messaging, own the right keywords, and communicate in a way that turns prospects into customers.
Podcast Highlights
The Importance of Writing in the Marketing Process
Why Differentiating Language > Superlative Language
Communication and Myopia in a Marketing Context
Full Audio of Why Institute's James O'Connor Podcast
These audio portions of podcasts reveal why James always preferred to write about something first, and speak about it second. He stammers, he pauses, his words form but ideas fragment under the weight of the numerous ‘uh’s” and “ums.” In his characteristically Irish and profoundly self-deprecating fashion, blames it on ‘too little brainpower between his ears to answer challenging questions in a limited timeframe.’
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James O'Connor is the Owner and Principal SEO, Digital Marketing, and Content Consultant of WordWoven. As a 4-year Forbes Communication Council inductee with 8 years of marketing management experience up to VP of Digital Marketing and agency CEO levels, he wields 11 years of total SEO and digital inbound marketing experience with lead generation, content writing, and performance marketing emphases. He's best known for building and leading marketing teams through complex industries and customer acquisition funnels, as well as generating 15 to 50x digital marketing and lead development KPI increases.