The WordWoven Blog

Read industry-leading resources and thought leadership in marketing, communication, and processes built to restore the lost power of the written word.

Why Does Technical Writing Fail

Why Does Technical Writing Fail? 4 Reasons

Why Does Technical Writing Fail? 4 Reasons Lying supine on the bedroom floor, exhausted, and while spinning an Allen wrench between my thumb and forefinger, I glance at the nearby waste bin into which I consigned my dresser’s instruction manual. Wiping sweat from my brow, I consider retrieving it from the waste bin, marking it up in red ink, and mailing it back to the manufacturer. I’d assembled the dresser without reading the instructions: not because it was simple for me (I’m terrible at assembling furniture), but because the instructions were useless, seemingly written as if

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What Makes Negative Keywords Different from Other Keywords?

What Makes Negative Keywords Different from Others?

What Makes Negative Keywords Different from Others? Of the 5 primary keyword match types relevant to pay-per-click (PPC), negative keywords give exclusionary control over what queries serve up your ads to searchers. More specifically, a negative keyword list has all the functionality of the other 4 targeted keyword types, but works in reverse. For example, a regular, targeted keyword list works as follows and in the outlined sequence until we get to the 5th row of the below table, entitled Negative Match.  Once at the Negative Match column, we can work backward from the Broad Match

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Brand Management Strategy - 8 Reasons to Prioritize It

Reasons to Prioritize Brand Management Strategy

8 Reasons to Prioritize Brand Management Strategy Branding is the oldest concept in advertising, traceable to the earliest periods of human history in which we were better described as hominids. In this stage of our evolutionary development, our ancestors branded cave walls with hieroglyphics containing the narratives, events, ideas, and symbols worth sharing. Given the duration of time branding has existed in one form or another throughout our evolutionary development, it’s no surprise that it remains an integral part of any marketing strategy in today’s contemporary marketplace. So integral is the brand management strategy to an

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A Receipt from the Untended Register WordWoven Creative Writing Sample

Receipt from the Untended Register

A Receipt from the Untended Register *Originally published by James F. O’Connor in his 2015 authorial debut, entitled “His Heart the Crucible“* One civilization’s emblem of liberty implored the world for its tired, hungry, and poor, as if knowing her role as artifice, as sentinel peering eastward throughout the portent of an ever-rising Atlantic–ignoring the ruin at her back as the sea engulfed the torch in her beckoning arm.  Beforehand, in November, Friday fell black and Thursday fell gray, rendering this forecasted yet un-prevented eulogy. ‘I buy, therefore I am,’ the misprint reads on classrooms’ abandoned

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WordWoven Creative Writing Sample: "Cellblock" [Poem]

Cellblock [Poem]

Cellblock *Originally published by James F. O’Connor in his 2015 authorial debut, entitled “His Heart the Crucible“* He is his choice and his lack of choice, him Together, they began In one cell intravenous, clung to gland Deliriums of escape from tyrannical, binding alleles Thought to be freeing, yet weaving his bastille No havens in this Hell–just pain he’s endured Helices spindling iron bars from which he can’t emerge He strives to be different, and in doing so, is diligent No message in the bottle he cast to sea, thrashed in waters opaque-d by genetic filament

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Blogging for SEO - 10 Tips for Beginners

Blogging and SEO: 10 Beginner Tips

Blogging and SEO: 10 Tips for Beginners In this blog, we’ll outline the easiest blogging for SEO tips for beginners, steps for implementation where applicable, and our rationale for each. Contrary to many beginning bloggers and nascent SEOs’ opinions, the blogosphere isn’t just a corner of the internet for cataloging thoughts and opinions: it’s a powerful and scalable revenue-generating tool for any brand intending to win subscribers, leads, and customers online. How Much Should Your Blogging and SEO Strategy Relate? Any brand that isn’t blogging for SEO will miss out on a major channel by which

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WordWoven - a Top Copywriting Agency

5 Copywriting Tips: The CURVE Method

5 Copywriting Tips: The CURVE Method Is your copywriting abreast the CURVE, behind it, or ahead of it? While there are plenty of great copywriting tips, there is no such things as an effective ‘copywriting trick.’  I.e., there’s no easy way to provide value to prospective customers in a way that turns them into actual customers: while the most skilled copywriters make this look easy, creating the illusion of ease requires a lot of hard work. So, if you’re okay with being a snake oil salesman masquerading as a copywriter, you’ll bemoan the grit required to

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Do AI Content Writing Tools Actually Work?

Do AI Content Writing Tools Actually Work?

Do AI Content Writing Tools Actually Work? Work with AI Content Writing Tools in 2023, But Don’t Expect Them to Do the Actual Work How does a mind that is born to write compare to a ‘mind’ that’s programmed to write? If you’re a skilled content writer, take a deep breath. AI content writing tools aren’t going to take your job anytime soon. However, if you rely on them too much, you should lose your job, for 2 reasons: 1) It’s unlikely you have the content writing skills necessary to outwrite most AI and 2) Relying on

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