Content Writing Services

Welcome to our content writing services and pricing page. If you’re ready to learn the basic ins and outs of content writing, you’re in the right place. If you’re already familiar with when a content writer is needed, what content writing is, and understand the numerous examples of written work that fall under the category of content writing, scrolling to the bottom of this page for our pricing on this service and filling out the consultation request form may be your next logical step. 

Content Writing FAQs

The below questions are the most common queries received by major search engines surrounding content writing, with our answers to each of them. If your question isn’t included below, visit our contact us page and fill out the form and ask us for our input: we’ll respond promptly, and with an accurate answer.

What’s the Purpose of Content Writing?

The purpose of content writing is to leverage digital marketing mediums or other persuasion-based platforms via the written word to build effective arguments, build a brand’s identity, differentiate the brand from competition, educate existing and prospective customers, increase sales, or illustrate the brand’s value via works of content longer than the word counts native to short-tail copywriting services, but shorter than book-length works or technical writing files. 

Is Content Writing Necessary or Important for My Business?

Content writing is an important part of growing any business that can benefit from greater online visibility. However, content writing is most beneficial for small businesses that are a) limited by smaller budgets and b) are willing to be patient in generating low-cost, high-quality traffic to their websites that turns visitors into leads and customers. Much like the timeline of our SEO services outside of blogging or content writing, publishing written content online with the right tools and a skilled writer typically takes 4-6 months to generate tangible results, provided your business has a digital infrastructure for nurturing organically generated leads.

Blogging, as arguably the most potent form of content writing with easy setup, is a far less risky way to begin building a business from scratch than pumping lots of money into SEM (search engine marketing) or PPC (pay-per-click) advertising. While pay-per-click services take less time to scale with expert practitioners, the quality of the leads and attention they generate is suspect when compared to the permission-fueled marketing web traffic and leads native to SEO and content writing initiatives. Content writing varies so widely in its definition among the industry’s authorities that any attempt to define it is at least partially subjective. 

As a subcomponent of both SEO (search engine optimization) and content marketing, content writing is the process by which digital writing is published across online channels like social media platforms, email marketing campaigns, website landing pages, and blogs. While most content writing is published online and viewable in search engine results pages (SERPs), other forms of digital writing published on other platforms also qualify as content writing: e.g., content written for internal applications engineered by organizations for non-marketing purposes. Freelance content writers who publish the latter of these 2 kinds of content usually branch off into (and are well-suited for) technical writing projects. 

Should I Hire a Content Writer, Blogger, or Content Writing Agency?

The best time for a small business to begin outsourcing their content writing is when the company’s founder no longer has time to create content, or needs to fulfill greater responsibilities in an executive capacity for his or her organization. However, investing in a great freelance content writer is never a poor decision, regardless of the industry in which your business is categorized. 

Why Is My Content Writing Not Working?

Ernest Hemingway once said, “Writing is easy. You just sit behind the typewriter and bleed.” While we’re too well-versed in modern writing platforms, SEO, blogging, and digital publishing to abide by Hemingway’s anachronistic typewriter, we agree with him. Moreover, while this statement was true during the era in which he wrote, it has become even truer with time and the advent of widely available, online content publishing tools upon which we can write, and for two reasons.

1. Your Targeting 1 Audience, and Content Writers Have 2 Audiences

1) The content writer’s audience is no longer limited to the reader. There’s a new second audience in the search engines and the bots they deploy to crawl published pieces of content writing online, which birthed the need for SEO (search engine optimization). While the incentives and interests of each audience overlap, each audience processes and indexes information differently than its counterpart.

2. (A Lack of) Speed Kills (in Content Writing) and You’re Slow

The speed at which content must be produced to remain competitive as a content writer is much faster than the pace of the traditional publishing industry. Writing one page per day makes an author fast. However, writing (and publishing) one page per day makes a content writer slow. Don’t let accessibility to content writing processes and few barriers to entry in the industry equate to low value or easiness. In other words, don’t let the widespread availability of today’s content writing tools and their large volume of practitioners fool you into believing that generating results for a brand with your content writing is easy. Much like the regal game of chess, content writing takes a few minutes to learn and an entire lifetime to master. 

How Do I Hire a Content Writer?

If you believe this to be your most pressing question, we’ll spare you the pain and suffering of making the incorrect hire for your content writing needs and help you reframe this question into one more central to your actual needs. Why? Well, you already know how to hire a content writer. All you have to do is go to Google and search for one, or visit one of the many popular freelance platforms available today such as Upwork or Fiverr. The better question to ask yourself is how you will hire skilled content writers. While the qualitative differences between skilled content writers and the low-quality, inexperienced content writers are broad, focusing on hiring a content writer who showcases data-driven performance is far easier.